It is simple really. Search engines respond to consistency. If you’ve had your business for a while, chances are it is listed in a host of directories and search engines without any input on your part. If you have ever moved, or your phone number has changed, outdated information like that will weigh heavy on rising to the surface in local search results.
Creating a Local Search Foundation is a process to clean up, and unify the information that is out there on your business.